We instigated Spend10 as a national movement and encourage other food groups and business with a stake in local food will jump on board and make it BIG! We’re tracking the pledges by region along with all the activity generated on social media leading up to and on the day of action so we can issue a report card on the money invested in local economies as a result of Spend10.
Spend10 is a fun way we can all come together and make a difference for local food businesses and our communities. If just 10% of Canadian households direct $10 of their weekly food budget to local food for just one day, we’ll have put over $13 million into the local economy.
FreskSpoke is not alone in its view that $10 can make a difference. In 2011, Dr. Kevin Stolerick of The Martin Prosperity Institute at the University of Toronto, and Doug Vallery of Experience Renewal Solutions estimated that if Ontario households spent $10 a week on local food, we’d have an additional $2.4 billion in our local economy within a year and that with circulation, it would balloon to $3.6 billion and create 10,000 new jobs.
Our hope is by creating awareness and a conversation around the economic, health and environmental benefits of local food, we can make Spend10 a weekly habit for Canadians. Most people think the option to eat locally is only available through the growing season but it’s not a switch we should turn on and off. We have so many locally grown and produced products available year round, some of which we have listed on the Spend10 web site.
FreskSpoke chose March 27th as the day of action as it marks the final day of Nutrition Month and their own crowdfunding campaign on Kickstarter, where our goal is to raise $30,000 from local food enthusiasts and food businesses to built the mobile version of their application. In return, they are rewarding supporters with everything from “Eat Local” T-shirts to in-app credits and gourmet dinners.