Food In The Palm Of Your Hand

In PROJECT POSTS, Uncategorized


Over the years, the advancement of technology has brought with it many pros, and many cons. Most aspects of our lives have been affected by technology in one way or another. Personally, socially, in the workplace, to run our businesses, with education, and even with our families; we use technology every day. Although our new “tech” world can be difficult to navigate at times, there is no denying that without technology much of the ease that we now take for granted in our lives would not be possible.


FreshSpoke is happy to be able to say that “ease” is now coming to the local food ecosystem. We are using technology to “disrupt” the food system- a system that is fragile at best and where we see an opportunity for change. One thing we have been asked over and over again is “why now?” “Why is now the right time for you to come in and shake things up?” Our answer is always the same- what we are doing would never have been possible without technology. These advancements have brought us to a place where we now have the ability to put local food right into the palm of the hands of wholesale buyers. If you ask wholesale buyers like chefs, retailers and institutions where they want their food coming from, most of them would tell you locally. People want local, but in most cases it is not easy, cost effective or efficient to source- until now.


FreshSpoke is making it easy for wholesale buyers to find locally produced food, create relationships with the farmers, artisans and manufacturers of that food, order products anytime, anywhere using their smartphone, and have it delivered right to their door. The system works directly from business to business. For a chef, this means no more sitting down at a desk after a 10 hour shift to make 30 calls to 30 different producers then have to drive out of their way to pick up those local products. Instead, they can literally stir their bouillon base with one hand and order local products from their phone with the other. For a retail store owner, this means cutting down their inventory and ordering time to 20 minutes instead of 2 hours, and they can go home to their families a bit earlier each night. For institutions, it means being able to easily grow relationships with producers and understand their growing and manufacturing practices, so they can be confident that they are serving their students or patients products that follow all of the necessary regulations.


We live in a day and age where everyone is busy and everyone wants to find ways to make their lives just a little bit easier, so by making local food easy to access, we are encouraging change. It’s time that we use technology to bring fresh, local, delicious, nutrient dense food into our establishments. It’s time to put local food into the palm of your hand.



Lana Ogston is Certified in Holistic Nutrition and is a Customer Activation Specialist with FreshSpoke. You can connect with Lana on Linkedin, and keep up with FreshSpoke on Facebook and Twitter.


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