FreshSpoke is thrilled to announce the appointment of Barb Shopland as Director of Strategic Partnerships. Barb will play a key role in FreshSpoke’s growth and development, leading our partnership and research initiatives.
Barb joins FreshSpoke from Georgian College where as the Strategic Project Lead, she developed the college’s food entrepreneurship strategy. She has worked with the food and farming community in proof of concept and strategic business planning as well as with regional economic development organizations on food cluster concepts to improve economic development.
Barb is an Executive Officer of the Essa District Agricultural Society, Past Chair of the Toronto Food Business Incubator (now Foodstarter) and the Ontario Culinary Tourism Alliance (OCTA) as well as Past Vice Chair of the Greater Toronto Area Agricultural Action Committee.
Barb is also the recipient of the University of Toronto Arbor Award and an inductee in the Ontario Hostelry Institute (OHI).
This announcement comes on the heels of the launch of Barrie Ontario based FreshSpoke’s new order and delivery platform that’s disrupting food distribution by providing wholesale buyers with a direct pipeline to fresh quality food from trusted local producers.